What You Need to Know About Grok Imagine
Key information about content policies and capabilities before you start creating.
Spicy Mode with Updated Moderation
Native Audio Synchronization
What is Grok Imagine?
xAI's Grok Imagine transforms text and images into cinematic clips with synchronized audio. Delivers text-to-video and image-to-video generation with content moderation and Spicy Mode.
- Advanced Text-to-Video GenerationCreate AI videos from text prompts with natural motion, cinematic controls, and lifelike movements.
- Updated Content Moderation (October 2025)Grok Imagine introduced significantly stricter content policies in October 2025, affecting all modes including Spicy Mode. Explicit content is now actively filtered with 'Content is moderated' errors.
- Powered by xAI TechnologyBuilt on xAI's stack, delivers fast generation for text-to-video and image-to-video workflows.
Core Features of Grok Imagine
Key capabilities that make Grok Imagine a powerful AI video generator.
Text-to-Video AI Generation
Generate cinematic videos from text prompts with Grok Imagine's text-to-video AI. Create professional clips with synchronized audio.
Image-to-Video Conversion
Transform images into video clips with image-to-video technology. Use uploaded or Grok-generated images to create videos with motion and audio.
Content Moderation & Safety
Enforces strict content moderation (updated October 2025) to prevent harmful NSFW content and deepfakes across all modes. While Spicy Mode offers more flexibility than standard mode, explicit content is actively filtered.
Frequently Asked Questions
Questions about Grok Imagine, Spicy Mode, and content moderation.
What is Grok Imagine and how does it work?
xAI's AI video generator creating cinematic clips from text or images. Uses text-to-video and image-to-video technology to generate videos with synchronized audio in under 20 seconds, with standard and Spicy Mode options.
What is Spicy Mode in Grok Imagine?
Spicy Mode was introduced in August 2025 with minimal content restrictions. Following policy updates in October 2025, it now enforces stricter moderation while maintaining relatively more creative flexibility than standard mode. Key limitations: (1) Only available with Grok-generated images—uploaded images force standard mode; (2) Explicit NSFW content is blocked even in Spicy Mode.
How does content moderation work in Grok Imagine?
Since October 2025, Grok Imagine enforces significantly stricter content policies across all modes. Users attempting explicit NSFW content, deepfakes, or potentially harmful material will encounter 'Content is moderated' errors—even in Spicy Mode. This represents a major shift from the platform's August 2025 launch policies.
Can I use Grok Imagine for both text-to-video and image-to-video?
Yes. For text-to-video, provide prompts with motion instructions. For image-to-video, upload images or use Grok-generated images. Spicy Mode available only with Grok-generated images due to xAI content moderation.
Why did Grok Imagine's content policies change?
When Spicy Mode launched in August 2025, it offered minimal content restrictions. In October 2025, xAI implemented stricter moderation policies to ensure responsible AI use. While Spicy Mode still provides more flexibility than standard mode for artistic projects, explicit content is now actively filtered. Users seeking unrestricted video generation can explore alternative unrestricted models.
Which images can I use with Spicy Mode?
Spicy Mode only works with images generated by Grok Imagine itself. If you upload your own images (from your device or other AI tools), Grok Imagine automatically disables Spicy Mode and switches to standard mode with full content restrictions. This policy was implemented in October 2025 to maintain control over content moderation.